Templates API — Create, Update, Delete

Templates define reusable message content. Create and manage them in the dashboard (/templates) or via the public REST API (/v1/templates) and the MCP server (templates_create / templates_update / templates_delete). When sending, reference the template by templateId and pass a variables object with matching keys.

All requests use the x-api-key: ps_... header (or x-api-key-id). Base URL: https://pilotstatus.com.br/v1.

Template structure

Only body is required.

Component	Required	What it is
Header	optional	Text or one media item (image, video, PDF).
Body	required	Main text with `{{variable}}` placeholders.
Footer	optional	Short static line under the body.
Buttons	optional	Up to 10 interactive buttons.

Type	Value	Notes
`NONE`	—	Default.
`TEXT`	`text`	Up to 60 chars, 0 or 1 variable. No line breaks/emojis/formatting.
`IMAGE`	`url` or `base64`	JPG/PNG.
`VIDEO`	`url` or `base64`	MP4.
`DOCUMENT`	`url` or `base64`	PDF.

REST API: pass either header.url (public http(s) URL) or header.base64 (data URI) — base64 is re-hosted server-side automatically.
MCP: header.url only — base64 is not supported over MCP.

There is no LOCATION header.

Body

Up to 1024 characters.
Variables written as {{nome}} (named style).
The body must not start or end with a variable.
Emojis and multiple variables allowed.

Static text up to 60 characters. No variables.

Buttons

Up to 10 buttons total; quick-reply and CTA buttons can be mixed.

Type	Fields	Limit
`QUICK_REPLY`	`text`	up to 10
`URL`	`text`, `url` (static or dynamic)	up to 2
`PHONE_NUMBER`	`text`, `phone_number` (E.164)	up to 1
`COPY_CODE`	`example` (code to copy)	up to 1

Dynamic URL button: URL ends with a variable (e.g. https://loja.com/promo/{{link}}) — one variable max, never in the domain. Sample value goes in examples.
Copy-code: value goes on the button as example (array, e.g. ["PROMO10"]), alphanumeric only, up to 15 chars. Not for PIX keys or e-mails — put those in the body as a {{variable}} instead.
Buttons are allowed together with a video or document (PDF) header.

Variables & examples (required)

When creating/updating via REST or MCP you must include an examples object mapping every variable used (body + header text + dynamic URL) to a real sample value. The copy-code value is the only exception (it lives on the button).

400 { "code": "TEMPLATE_EXAMPLES_REQUIRED", "details": { "missing": ["desconto"] } }

After saving, GET /v1/templates/{id} returns all detected keys in the top-level variables array (a string[]) — supply all of them in variables on send. There is no latestVersion object in the public API response.

Character limits

Component	Limit	Rules
Header (text)	60	No line breaks/emojis/formatting; at most 1 variable.
Body	1024	Can’t start or end with a variable.
Footer	60	No variables.
Button label	25	—
Copy-code value	15	Alphanumeric only.

Create via REST API

curl -X POST https://pilotstatus.com.br/v1/templates \
  -H "Content-Type: application/json" \
  -H "x-api-key: ps_your_token_here" \
  -d '{
  "name": "promo_cupom",
  "category": "MARKETING",
  "language": "pt_BR",
  "body": {
    "header": { "type": "IMAGE", "url": "https://cdn.exemplo.com/banner.png" },
    "body":   { "text": "Oi {{nome}}! Use e ganhe {{desconto}} de desconto." },
    "footer": { "text": "Promoção por tempo limitado" },
    "buttons": [
      { "type": "QUICK_REPLY",  "text": "Quero!" },
      { "type": "URL",          "text": "Comprar", "url": "https://loja.com/promo/{{link}}" },
      { "type": "PHONE_NUMBER", "text": "Falar",   "phone_number": "+5511999998888" },
      { "type": "COPY_CODE",    "example": ["PROMO10"] }
    ]
  },
  "examples": { "nome": "Maria", "desconto": "10%", "link": "abc123" }
}'

{ "id": "tmpl_123", "name": "promo_cupom", "category": "MARKETING", "metaStatus": "PENDING" }

body may be an object (recommended), a JSON string, or plain text (body-only templates).
Edit with PUT /v1/templates/{id} (same shape); remove with DELETE /v1/templates/{id} (also deletes from Meta for Meta templates; returns { deleted: true, id }).
GET /v1/templates / GET /v1/templates/{id} return source (META | PILOT_STATUS), metaStatus (APPROVED | PENDING | REJECTED | DISABLED | null), metaLanguage, and sendable — on a Meta number only META templates with metaStatus: "APPROVED" are sendable.

Approval

Meta numbers: templates are submitted to Meta for review (“Submit to Meta” in /templates, or on save). Categories, language and status follow Meta’s rules.
Unofficial (Pilot Status web) numbers: templates are created locally and immediately usable — no approval step.

Not supported

FLOW, LOCATION (header or button), CAROUSEL, CATALOG/MPM, LIMITED_TIME_OFFER, OTP autofill/one-tap/zero-tap, VOICE_CALL buttons, and the NAMED parameter_format.

Submit & rejection errors

Link/URL buttons accept a single variable that must be at the end of the URL and never in the domain; call buttons need the country code (e.g. +55).

Checked before submitting to Meta

Cause	Fix	Meta code
Body starts/ends with a variable	Add literal text at the edges	`2388299`
Button combination over limits	≤10 total, ≤10 quick-reply, ≤2 URL, ≤1 call, ≤1 copy-code	`100`
Call button without country code	Use E.164 (`+55 21 99999-8888`)	`192`
Link button on placeholder domain (example.com…)	Use your real business URL	`368/1346003`
Variable in the URL domain	Variable only at the end of the path	`100`
More than one URL variable / not at end	One variable, at the end	`100`
Copy-code with symbols/spaces or >15 chars	Alphanumeric ≤15	`100`
Footer contains a variable	Remove it	`2388073`
Text header with emoji/line break/formatting/2+ variables	Plain text, ≤1 variable	`2388047`
Field over character limit	Header 60, body 1024, footer 60, button 25	`2388040`

API-side validation

Cause	Fix	Meta code
Too many variables vs fixed text	Add wording or reduce variables	`2388293`

Meta rejected the submission

Cause	Fix	Meta code
Media header but number missing Meta App ID	Set App ID in number settings	—
Invalid parameter (Meta reason shown)	Review indicated field	`100`
Content flagged abusive (usually button URL domain)	Review button links	`368/1346003`
Display name not approved yet	Wait for Meta approval	`131008`
URL button invalid link/variable	Check link and `{{…}}`	`100`
Media upload to Meta failed	Header file reachable + valid format	—
Header file too large / unsupported	Image ≤5MB JPEG/PNG, video ≤16MB MP4, PDF ≤10MB	`131002/131003`
Number temporarily blocked (policy)	Resolve with Meta	`368`
Token missing WhatsApp permissions	Reconnect number granting permissions	`10/200/3`
Token invalid/expired	Update System Token	`190`
WABA inaccessible/removed	Reconnect the number on Meta	`100/subcode 33`

Rejected after review

Reason	Meta code
Threatening/abusive/policy-violating content	`ABUSIVE_CONTENT`
Category doesn’t match content	`INCORRECT_CATEGORY`
Formatting: bad/adjacent variables, missing examples	`INVALID_FORMAT`
Utility template with promotional content	—
Looks like a scam (generic, fake urgency)	`SCAM`
Selected language ≠ written text	—

Blocks when sending (even approved)

Cause	Meta code
Business verification not completed	`141010`
No payment method / outstanding invoice on WABA	`131042 / 141006`
Template permanently disabled after repeated pauses	`132016`
Template not approved yet	`131053`
Variable count ≠ approved template	`132000`
Template paused for quality drop	`132015`

Common error when sending

404 — template without an approved version (doesn’t exist for the key, or Meta template has no approved version yet).

Overview

Messaging

Templates

Numbers

Conversations & Data

Webhooks

Voice Calls

API Layer

Account & Billing

Branding & Embedding

Templates API — Create, Update, Delete

Category

Template structure

Header

Body

Footer

Buttons

Variables & examples (required)

Character limits

Create via REST API

Approval

Not supported

Submit & rejection errors

Checked before submitting to Meta

API-side validation

Meta rejected the submission

Rejected after review

Blocks when sending (even approved)

Common error when sending

​Category

​Template structure

​Header

​Body

​Footer

​Buttons

​Variables & examples (required)

​Character limits

​Create via REST API

​Approval

​Not supported

​Submit & rejection errors

​Checked before submitting to Meta

​API-side validation

​Meta rejected the submission

​Rejected after review

​Blocks when sending (even approved)

​Common error when sending

Category

Template structure

Header

Body

Footer

Buttons

Variables & examples (required)

Character limits

Create via REST API

Approval

Not supported

Submit & rejection errors

Checked before submitting to Meta

API-side validation

Meta rejected the submission

Rejected after review

Blocks when sending (even approved)

Common error when sending